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Search engine optimization , also known as placement and positioning, is the process of optimizing and promoting a website over the Internet for top rankings in search engines . Website optimization , thus, is the process of improving a web site so that it tallies with search engines algorithms and thus stands a higher chance of quicker indexing and higher rankings. It's the first step in achieving higher rankings. Only after optimization can you submit a site and hope for good results.

Importance of Search Engine Marketing

The vast majority of Internet users find new web sites by using search engines . A position within the top 20 listings of a major search engine tremendously increases traffic to a web site.

Online advertising, such as banner campaigns, can be quite expensive. Search engine placement , on the other hand, can be a low-cost process. Although some search engines have "pay-per-click" programs and paid submissions, there's no reason why one can't significantly increase one's site's traffic by simply understanding and applying optimization strategy.

High search engine rankings can be more effective publicity tools than paid ads. A top position on a major search engines such as Google can increase traffic far more than an expensive banner ad. Plus, the traffic you get will be more targeted -- it will consist of people who set out to find exactly what your site has to offer.

Methodology Adopted

Stage1: Site Review:

Simply put, in this stage, We tally the desWegn, navWegatWeon, content and coding of your site with Search Engines algorithms. Every search engine uses its own unique formula, called an algorithm, to index and score web sites. Search engines ' algorithms weigh various factors, covering a website's outer appearance and back-end coding, to rank pages in their search results. By constantly refining and improving their algorithms, search engines hope to give their visitors the most relevant results.

Webmasters who want their sites to achieve a Top 20 position spend a lot of time studying different algorithms. Firstly because they are crucial to your website's visibility over the net and secondly, because, they are modified by search engines so frequently. Your knowledge of search engine algorithms needs to be updated all the time to ensure your website is right at the top.

We ensure that your website is as search engine friendly as possible. In Website Review, We will give you a detailed analysis of which algorithm your website abides by and which it has ignored. On this basis, We'll also send you a set of recommendations and ensure that your website is well optimized and ready to be promoted.

Stage2: Selection of Key Phrases:

Key Phrases are the most probable group of words that your target market looks up in search engines for websites, products or services like yours. Selection of key phrases is a complicated and very important part of the Search Engine Optimization methodology. Keywords have to be:

  1. Targeted
  2. Unique
  3. Descriptive

Say, for an Obesity Consultant in India, the Keywords would be:

  1. not “Obesity Consultant”, but “Obesity Consultant India” (Targeted)
  2. not “Reduce Obesity”, but “Reduce Obesity in a Fortnight” (Unique)
  3. not “Obesity Consultancy”, “Teenage Obesity Consultancy” (Descriptive)

For this, besides banking on my expertise and knowledge of search engines , We also use an online tool called Word Tracker that helps identify target key phrases on the basis of Keyword Effectiveness Index or KEI. KEI is basically a measure of the traffic looking for a specific key phrase and the number of websites competing for the same.

Stage3: Website Optimization:

Recently search engines have begun to look for a theme in websites, meaning, your content and coding and names of links and pages should all be coordinated to re-iterate the same set of key phrases. Ideally, We target around two phrases per page and ensure that the entire page revolves around the same. Service deliverables in this phase include the following:

  1. Meta Tags composition & upload
  2. Alt Tags composition & upload
  3. Content Composition
  4. Page Re-naming
  5. Link Re-naming

Stage4: Search Engine Submissions:

Based on your choice of target market, We carry out Manual Submissions your website to any or all of the following:

  1. Top International Search Engines and Directories, i.e. Google, Yahoo, Altavista, Ask Jeeves, Teoma, Infoseek (Go.com), Fast, Lycos, MSN, Open Directory Project, AOL, Hotbot, Excite, WebCrawler
  2. Paid Submissions or Express Inclusion to Major Search Engines and Directories, i.e. Inktomi, Yahoo, Fast, Ask and Alta Vista,
  3. Regional or Country-specific Search Engines and Directories, e.g. Yahoo India, or Rediff, for India
  4. Industry-Specific search engines and directories, e.g ABC's of Real Estate, Bizcards Directory Real Estate Section, Fractal Net, Free Real Estate Forms, Gloreal, etc. for Real estate or property industry.
  5. Portals, Vortals and Business Sites, e.g. Alibaba.com, eBay, eLance, etc.
Stage5: Monitoring and Reporting

Soon after submissions, We'll begin to send you Monthly Ranking Reports so you can monitor the ascent of your search engine positions. I'll monitor and maintain your website's rankings for a year and ensure that you scale higher, not slide lower.